Pre-production for corporate video

Types of brief

For our brief from the James Padget University Hospital we has quite a lot a room to negotiate. We sat down with people from the Padget. They knew they wanted a corporate video that showed potential employees what the nursing and midwifery departments were like and what it is like to work there. But apart from that we have to come up with the rest. As a group we shared thoughts and ideas around, trying to find out different people to interview and the cutaways to support that.

Within the media a certain level of discretion has to be maintained. This is because the subject of the corporate video might not be public and only meant for certain people. This means that the media company will have to keep the subject of the video private. Also the media company couldn't film what ever they wanted. They'd have to get permission from everyone involved. For our corporate video we couldn't just walk into the hospital and film anything. We had to get our interviews arranged for us because they were at work and were really busy. Also we had to get permission for where we could film in case we came across anyone or anything that couldn't be on camera for legal reasons.

You might face constraints when filming a corporate video. This is because interviewing someone is very personal and they might not want to share everything. You could film something the interviewee doesn't want and get into legal trouble for it. Also the interviewee could reveal something that clashes with your ethics and you might not want to post it. The whole brief might clash with your ideas and views which means you might not want to create the product. Because we filmed in a hospital we couldn't just walk around with a camera. we had to be told where, when and who we can and cant film. This is because some people and places couldn't be on camera.

We had to change our final product because are interviews got cancelled and rearranged a lot. So by the end of are filming period we only had one interview and 3 cut aways. We shared all the footage between all the groups so everybody had enough footage. We also shortened the length of the video. it was supposed to be 3 minutes but they aloud us to shorten it to 1 and a half minutes.

When the JPH people came in and reviewed our product they asked us to change the music and a few of the shots. They asked us to change the music because it clashed with another groups and they wanted something more up beat. The shots they wanted removed were of people smiling showing a happy and fun work environment. But because the people we showed weren't part of the nursing for midwifery department we couldn't have them.

Amendments to the budget might change because a location might be more or less expensive than first thought. Or hardware or software might be more or less expensive that originally thought so the budget would have to change accordingly. Amendments to your fees might change because to might have to work more hours or more do more challenging work. You might have to amend conditions outline in a contract because when you get to location something drastic might have happened like injuring crew or even the interviewees. If the contract is an informal contract and either the production team or the client changes their mind about something then there is no contract to fall back on. an amendment to the contract would then have to be made. Briefs can change for a number of reasons. These being the work the media company is making isn't very good so the client cuts the funding for the budget or how much your getting paid. The conditions of the contract might also change because the client might suddenly want something or someone else.

Someone might respond to a brief because there could be a reward involved. This could be money or a full time job. Or they take the work because it will look good in a portfolio. Or they could respond because they simply like the idea and feel passionately about the clients work and want to promote it.

Throughout the process there were many opportunities for self-development including becoming more comfortable and confident with the camera, thinking about what to film and also how to edit more efficiently. It also gave me a better understanding of how the industry works in regards to a brief and creating a product for a client.

Throughout the project I learnt new things. For example a learnt more about planning a shoot. All the way from talking to clients to filming on location. I also learnt about editing techniques to do with interviews. For example how to edit a cutaway so it fits within the timeline and makes sense in regards to what the interviewee is saying.

Throughout the project i didn't have to multi skill. This is because there were enough group members to distribute the tasks equally. This meant that the tasks could be completed by a capable group member and each member only had one task at a time.

I mostly helped out with the editing. But I also had to think about the cutaways and what would work and which ones didn't. I had to multitask between thinking about what to film for the cutaways and how to edited them so they fit within the video. At the start of the project we all bounced ideas off of each other to try and come up with a few ideas that we could use.

JPH Brief

Nursing and Midwifery

Current Practices In Corporate Video

A corporate video is a audio or visual product that promotes a company organisation or business. In this essay I will talk about copyright, privacy, defamation, courts, ethical and technologies.


Copyright is the exclusive right to use material. It is given to the creator of the material for a number of years. They can do what they like with the material like publish it or sell it. If anyone would use the content without permission then they would get into trouble. Legal action can be taken against anyone who uses someone else's content  without permission.

A famous case of copyright infringement is Star Wars against Battlestar Galactica. The studio behind Star wars which was 20th Century Fox sued Universal studios (studio behind Battlestar Galactica) because they had 34 similarities that were basically the same. For example Battlestar Galactica had the character Skyler and having the name Star Worlds, which is too similar to Sky walker and Star Wars.

For corporate videos copyright must kept in mind the whole time. You must either use footage you've shot yourself, or buy copyright from someone else. For are video we shot and filmed everything ourselves. 

Privacy considers someones right to a private life against the media's right to freedom of speech. This area of law and grown since 1998. It affects reporting stories about people's personal or sex life, finances, someones health or filming in someones house without their permission. It also includes filming outside like at a funeral.

Corporate videos must consider privacy laws. When filming a corporate video you have to make sure you don't break these laws. For our corporate video we arranged interviews which everybody agreed on so we that we didn't break any privacy laws. We also only filmed in places that were agreed.

The law about defamation allows individuals, groups, firms or companies to sue if their reputation is damaged. You can defame someone by publishing numerous forms of materials and people can sue so long as the material is undoubtedly  referencing them. Changes to the act have been made by the Defamation Act 2013.

Corporate videos mustn't break these laws because if they do then they could face legal action against them. For our corporate video we didn't break these rules because we didn't defame anyone. No one was talking about their personal life or anything personal. Just if they liked their job or not.

Ethics are a system of moral principles. These tell us whether to do something or not. It is concerned with what is good or not for a persons behavior. Ethics would stop a media company making a corporate video if it clashed with their ethics.

An example of this is ABC news being slammed for sending a helicopter over Robin Williams house just after he was reported dead. The also dove really deep into his personal life by interviewing a person who went to alcohol anonymous with Robin.
To make a corporate video you must have the right equipment. Here are some examples of equipment used to make corporate videos.

- Manfrotto MVH500Ah Pro Fluid Video Tripod. They are $150, very light weight, has a wider platform to support HDSLR, spirit levels and a quick locking system.

- Canon EOS 5D Mark III. They are about $3,000. It has 6 frames per second continuous shooting and a 1080p recoding capability.

- Sennheiser ME66 Short Shotgun Capsule Head. They are about $200. They has low inherent self-noise and high sensitivity and are highly directional.

- Zoom H5 Four-Track Portable Recorder. They are $270. They have 4 track simultaneous recording and interchangeable input capsules.

- GLS Audio 12ft Mic Cable Patch Cords. They are $12. They are heavy duty and flexible and give a high quality noise free performance.

-Neewer® 700W Professional Photography 24"x24"/60x60cm Softbox. These are £60. They give you perfect lighting. They operate at a lower temperature so they don't over heat and they are heavy duty.  

Group Corporate Video Prezi - Code, Conventions and Current Practices

We all worked on each slide together



Mid shots - 21 seconds in the video uses a mid shot to show a few words written in the surroundings. This is effective because you can see all the words and it lets the viewers understand what is going on.

There is a lot of tracking within the video. This is because the video seams like it is one big shot. The first example of this is at 14 seconds. 

Different angles are used to show different words written in the surroundings. For example 32 seconds in, a high angle is used to show 3 words on blocks on the floor. 

A low angle is used at 1:40. 

Pans are also used to go form one shot to another. For example 5 seconds in the first pan is used. 

 

Zooms are also useful . They are used to go in closer and pull out from various shots to show other points of view and to get a closer look on a subject. For example of 2:19 a zoom is used to show a word within a letter of a different word. 

Long shots are used to show a large object with one shot. But for this example at 2:46, a long shot us used to get a general view of a subject before going in for a close look. 

It is mostly the same pace but it does speed up and slow down at certain places. For example the first time it slows down is 11 seconds in. 

The first time it speeds up to go from one shot to the next is 14 seconds in. 

Group Corporate Video Prezi

We all did everything.

Local Production Companies

East Coast Production

East coast productions - They are a production company based in East Anglia. They have different people is various areas for all kinds of jobs. This includes:

Production Management, Location Scouting, Creatives & Crew, Casting, Travel, Accommodation, Catering, Equipment, Props, Photography, Design and Video.



Curveball-media

Curveball-media - They make videos or animation for companies. They specialist in animation.

Local Production Companies

East Coast Production

East coast productions - They are a production company based in East Anglia. They have different people is various areas for all kinds of jobs. This includes:

Production Management, Location Scouting, Creatives & Crew, Casting, Travel, Accommodation, Catering, Equipment, Props, Photography, Design and Video.



Curveball-media

Curveball-media - They make videos or animation for companies. They specialist in animation.