Thursday, 5 January 2017
Types of brief
For our brief from the James Padget University Hospital we has quite a lot a room to negotiate. We sat down with people from the Padget. They knew they wanted a corporate video that showed potential employees what the nursing and midwifery departments were like and what it is like to work there. But apart from that we have to come up with the rest. As a group we shared thoughts and ideas around, trying to find out different people to interview and the cutaways to support that.
Within the media a certain level of discretion has to be maintained. This is because the subject of the corporate video might not be public and only meant for certain people. This means that the media company will have to keep the subject of the video private. Also the media company couldn't film what ever they wanted. They'd have to get permission from everyone involved. For our corporate video we couldn't just walk into the hospital and film anything. We had to get our interviews arranged for us because they were at work and were really busy. Also we had to get permission for where we could film in case we came across anyone or anything that couldn't be on camera for legal reasons.
You might face constraints when filming a corporate video. This is because interviewing someone is very personal and they might not want to share everything. You could film something the interviewee doesn't want and get into legal trouble for it. Also the interviewee could reveal something that clashes with your ethics and you might not want to post it. The whole brief might clash with your ideas and views which means you might not want to create the product. Because we filmed in a hospital we couldn't just walk around with a camera. we had to be told where, when and who we can and cant film. This is because some people and places couldn't be on camera.
We had to change our final product because are interviews got cancelled and rearranged a lot. So by the end of are filming period we only had one interview and 3 cut aways. We shared all the footage between all the groups so everybody had enough footage. We also shortened the length of the video. it was supposed to be 3 minutes but they aloud us to shorten it to 1 and a half minutes.
When the JPH people came in and reviewed our product they asked us to change the music and a few of the shots. They asked us to change the music because it clashed with another groups and they wanted something more up beat. The shots they wanted removed were of people smiling showing a happy and fun work environment. But because the people we showed weren't part of the nursing for midwifery department we couldn't have them.
Amendments to the budget might change because a location might be more or less expensive than first thought. Or hardware or software might be more or less expensive that originally thought so the budget would have to change accordingly. Amendments to your fees might change because to might have to work more hours or more do more challenging work. You might have to amend conditions outline in a contract because when you get to location something drastic might have happened like injuring crew or even the interviewees. If the contract is an informal contract and either the production team or the client changes their mind about something then there is no contract to fall back on. an amendment to the contract would then have to be made. Briefs can change for a number of reasons. These being the work the media company is making isn't very good so the client cuts the funding for the budget or how much your getting paid. The conditions of the contract might also change because the client might suddenly want something or someone else.
Someone might respond to a brief because there could be a reward involved. This could be money or a full time job. Or they take the work because it will look good in a portfolio. Or they could respond because they simply like the idea and feel passionately about the clients work and want to promote it.
Throughout the process there were many opportunities for self-development including becoming more comfortable and confident with the camera, thinking about what to film and also how to edit more efficiently. It also gave me a better understanding of how the industry works in regards to a brief and creating a product for a client.
Throughout the project I learnt new things. For example a learnt more about planning a shoot. All the way from talking to clients to filming on location. I also learnt about editing techniques to do with interviews. For example how to edit a cutaway so it fits within the timeline and makes sense in regards to what the interviewee is saying.
Throughout the project i didn't have to multi skill. This is because there were enough group members to distribute the tasks equally. This meant that the tasks could be completed by a capable group member and each member only had one task at a time.
I mostly helped out with the editing. But I also had to think about the cutaways and what would work and which ones didn't. I had to multitask between thinking about what to film for the cutaways and how to edited them so they fit within the video. At the start of the project we all bounced ideas off of each other to try and come up with a few ideas that we could use.
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