TV analysis task

This ad introduces a new deodorant from the brand Lynx. This deodorant in unlike their other ones because their motto is' bring the quiet'. This means that instead of, unlike their other products being in your face and promises to make your life so much better, this one is subtle and quiet but still smells appealing.

The target audience is young males who just want to get on with their lives and attract girls. The pyschographics for this advert would be succeeders. This is because these people are confident already without having to buy the latest and strongest smelling deodorant. They would buy Lynx black because they go for a high quality of their product.

This advert is a stand alone advert because the advert isn't part of anther one. But there are more than one Lynx black adverts, but they don't link together.

This advert has intertextual references because the camera zooms past the businessmen in their suits throwing their money around, suggesting that throwing money at something gets you what you want. But the man with the Lynx black is just happy doing what he's doing.

This advert uses persuasive techniques which follows AIDA because firstly they have a dramatic, attention grabbing start. They also state that it was created by the world's best perfumers which grabs the viewers Interest. The audience desires to be like him because he is confident doing his own thing and not interested in everyone outside. This advert tells the audience to 'bring the quiet'. This would promote action for someone who has a busy life and just wants to relax for a bit.



Advertising by association -

Happy families:

Glamorous places:

Rich luxurious lifestyles:

Success in a career or job:

Art, culture and history:

Successful romance and love:

Nature and the natural work:

Important people, celebrities and experts:

Beautiful women:

Comedy and humour:

Self-importance and pride:

Attention: This could be any demographics because something grabs the attention of anyone. This would be aspires because they seek status keep up their appearance.

Interest: This could be by the advert saying the product is low priced. So anyone who isn't earning good money would think this is a perk. This could be D and E. This would be explorers because the advert could be set in a exotic location.
Desire: This also could be any demographic because everyone have friends they want to impress. This would be the strugglers. They would believe that the product would solve all their problems.

Action: This could be any of the demographics because anymore could buy a product on impulse. This would also be aspires because a attractive packaging is more important that the product.


Mise-en-scene is everything that makes up a scene. For example the costume, the props, set and personnel within the scene.Iconography is when we expect to see a certain prop or costume within a film or scene. For example we would expect to see a cowboy hat or saloon in a western film.

Lighting is how much light we see in a film. Lighting is very important because it controls what we see and what we don't see in a film. This is used particularly in horror films.