Advert Evaluation

Our Questionnaire -

Our Feedback -

 

For out feedback we didn't get useful information like we were hoping. The feedback we got was from young people who already ate Pot Noodle. This wasn't helpful because we wanted older people who had never tired Pot Noodle. We wanted to find out if our advert made older people want to try a Pot Noodle. 

The brief was to re-brand a Unilever product to a new audience then create an advert for this new audience. Our group chose Pot Noodle for our Unilever product and we re-branded it to an older audience. We chose an older audience because Pot Noodle is mostly aimed at teenagers and people who don't have enough time to cook a proper meal or don't have the money to, like students. We decided to target older people because if they live alone or have to live in a care home then they might not be able to take care of themselves so they could make a Pot Noodle. 

There were a few shots in are advert that were technically challenging. For example when Kyle picks up the Pot Noodle, we found a glass cupboard which we put the camera behind. We had to use a glass cupboard because we had to see Kyle open the cupboard as well as picking up the Pot Noodle.    

I sent the Survey by email. I got a few responses but these were by people who are young adults who are in education. This is a problem because I wanted an older person's opinion. This is because this is the age group I aimed the advert at. The people who answered the survey did like the advert which is reassuring.

I think if any old people watched the advert they would be impacted by it and then be tempted to go out and buy one for themselves. I think this because the advert shows the audience that Pot Noodle can be bought by an older person and still is a quick option that applies to them. 

We used Mise-en-scene to our advantage in the advert because Kyle dressed up like an older man and we even placed a few things round the house that would be in a older person's house like a radio and Kyle was reading a book. The shots were quite long so this gave a calm and slow paced film that old people could relate to. The music was calming and relaxing and not quick so the audience could relate to it then cutting to the quick action packed shots which contrasted with the original shots. 

I think our target audience of older people knew it was aimed at them because of the Mise-en-scene and the slow calming pace of the advert.

The persuasion technique we used was a slogan at the end of the film "quicker than you think". We used this to emphasis that the product was quick and easy to make. This is effective because it clearly shows what we were trying to get across.

We tried to say that Pot Noodle isn't just for young people and older people can eat them too. We did this by Kyle dressing like an older man but hinted that he would still be impressed by speed, for example fast cars and rockets, associating this with the speed of preparation of the Pot Noodle. We didn't use any language that only young people would understand so the older generation of viewers could understand that was happening within the advert.  

I think that the advert looks professional and does comply with the rules of the BCAP Code. This is because we didn't show any alcohol, drugs or anything to offend young people or vulnerable people.  

In the end the advert looked like we wanted it to and followed the pre-production paperwork apart from one little bit. We couldn't include Usain Bolt running 200 meters at the Olympics (instead of the car) because it was copyrighted. We still targeted the older generation and the responses we got liked our advert. 

If we had time to do things differently I would cut out all the action of the cheetah, rocket and fast cars and make it shorter by simply have an old man making a Pot Noodle and then seeing his delighted expression as he is eating it. I don't think this advert version would catch a young person's eye because they would see the older person and think it has nothing to do with them. But an older person would like it and therefore buy a Pot Noodle probably for the first time.